14/10/2014

Be rebranded!

How can Nigeria be rebranded? Starting from the emblem? Because I don't see how horses look up to the eagle! Both their lives have nothing to do with each other! One flies, the other races! To me its obvious that there is a disconnect! Either we are eagles but that has been taken by the Americans or by being Horses which shows strength and earthy nature but we don't have them in Nigeria! What is our national animal? Mosquitoes? Blood suckers? Tortoise "wisdom"? even if it is slow Or better if its a tree "Palm" with deep roots in the soil? Or could be a mask which has been a symbol for Africa for quite a time in our history.

When a brand dosnt work it needs changing!
Where did it come from as a simbol? Just as in business branding goes along way to see what a country represents!

If we can rename a street, why can't we rename Nigeria? It is scary to change a name especially if its origin has to do with the landmark coming from Niger river but if it doesn't serve to see vision, should we then be surprised that we are heading downstream? We have "Aso" rock, can that be used? It has dual potential. A rock is strong and also a weapon just as it is a tool. We need deep meanings not disfunctional properties.

Anyway i leave this to those in the future who may be seeking a way out of the old into the new.

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